Happy Hour Sales: how to generate value for the customer and the company.

February 15, 2022 | News Italy

Speed and change are elements that increasingly characterise the market and consequently the commercial environment.

Deeply understanding the voice of the customer (VOC), knowing the Customer Journey and building a relationship with distribution partners, based on the common goal of maximising customer satisfaction and on shared actions and resources, are essential elements to generate economic value for both the customer and the company.

The application of these logics has enabled companies to:

  • stabilise the customer-company relationship, reducing business risk;
  • align commercial and service processes with the expectations and value sought by the customer in the individual stages of his Customer Journey, increasing the conversion rate;
  • increase margins by aligning distribution partners and focusing on customer needs.

Trust is the ability of a company to keep its promises to the customer throughout the purchasing process.

To understand how companies have faced these challenges, we invite you to attend the meeting that will be held on Wednesday 9 March from 17:00 to 18:00, with Elia Campetella, CEO of Campetella Robotic Center, Patrizio Confalonieri, Sales Support of GLS Italy and Marco Melioli, Principal of STAUFEN.ITALIA, who together will review some of the methodologies used and the results obtained.

The meeting will be broadcasted in live streaming and it will be possible to interact with the speakers by asking questions and offering food for thought.

To attend the event, register here: Happy Hour Sales: how to generate value for the customer and the company

For more information: c.veschi@staufen.it

Staufen Back To Top Button