Product variants can kill profit

free Live STREAMING | 15/02/2023 – 5:00 p.m. | BONFIGLIOLI and PAMA

For years we have been in a so-called customer market and one characterized by increasing dynamism. In order to remain competitive, many companies try to differentiate themselves and be chosen for the high customization possibilities of the products they offer. In this way, they more easily meet the customer’s needs and desires in order to win the customer’s trust.

Offering a very wide range of products, each with numerous options available, means generating a large proliferation of product variants, whose production, logistical, warehousing, technical and sometimes personal costs in terms of stress are very high.

Therefore, it is clear that, unable and unwilling to reduce external variety, given its benefits in terms of customer satisfaction and the fact that it is now inevitable in the context of the rapid emergence of new products and new versions, it is necessary to reduce internal variety.

The first step is to measure the past and future costs of variant management. Only then can strategies to reduce them be defined.

However, is it possible to maintain functionality, expected performance, and value for the customer client?

Standardization and modularization are one answer: they lay the foundation for providing customized answers in terms of function and customer value without necessarily generating a proliferation of variants.

Thus, cost and differentiation benefits are simultaneously secured: the manufacturer achieves cost savings and better product performance, and the customer has access to a wide variety of offerings and sees his or her needs met at sustainable prices.

HOW CAN INTERESTING RESULTS BE ACHIEVED? WHAT ARE THE STEPS TO FOLLOW? WHAT ARE ALSO THE RISKS AND CRITICAL POINTS TO WATCH OUT FOR?

On Wednesday, February 15 in live streaming from 5:00 p.m. to 6:00 p.m. we will try to answer these questions, thanks to the methodological aspects provided by STAUFEN. and practical examples from Bonfiglioli and Pama.

Participants will include: Alessandro Piscopo, Customer Experience & Pricing Director of Bonfiglioli, Michele Dal Ri, Direttore Sviluppo Prodotti of PAMA, Giancarlo Oriani, CEO of STAUFEN.ITALIA and Achim Oberacker, Partner of STAUFEN.

You can register for the event for free using the form below on this page.

We will be sure to send you an email 24 hours before the event with the link to participate in the streaming. If you do not receive it, please check “junk mail” and, if it is not there, contact us directly at c.veschi@staufen.it